DCG GamesGame design
AboutDream Car Giveaways (DCG) is a UK platform where players enter competitions to win luxury cars. The old reveal was just a rolling ticket number with a bit of generic confetti. It felt dull, so most players skipped it and left right away. DCG wanted to turn this moment into an engaging experience that built excitement and encouraged players to buy more tickets.
My roleProduct Designer
Interaction • UI Visual • Sound design
Led the UX/UI gamification from concept to handoff, designing mini-games, and automotive-themed visual assets to transform the Instant Win reveal experience.
